Budweiser has great Super Bowl commercials every
year, however, these commercials draw the attention of all age groups, causing
a moral dilemma. Like many, I am an
animal lover, and look forward to the yearly Budweiser commercial.
The emotional appeal, or ethos, is what draws me in
to keep watching like all of the other animal lovers of the world. Since this commercial is about alchohol, the
audience should be one of an appropriate and legal age that is drawn in. By bringing a story of an animal re-uniting
with its owner after 3 years, it is more of a heart-wrenching, fantasy that
really has nothing to do with alcohol.
Now, if Budweiser came up with something that was more logical, or
lethos, such as a bar scene, or adult party, the audience would be geared
toward the proper age, causing the younger crowd that likes to watch “happy-ending”
Disney stories to be uninterested in a beer commercial.
I had decided to use this commercial also. I found it amazing how many people talked about this commercial more than the Super Bowl itself. Most were women of course, but the impact was crazy to see.
ReplyDeleteIt's very interesting to see both of your reviews on this commercial, so I appreciate your choices. I can see where both of you have your views, and i don't think there is a wrong or right you both made valid points. Interesting to see how differently everyone thinks :)
ReplyDelete